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November 30, 2009

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A small typo: the entry should read "...analytics market with its acquisition of SPSS".

Great blog!

It's always interesting how the media and vendors make it sound like a technology problem with the standard "push button" to make it all work.

"providing software that can predict trends, identify profitable customers, reduce risk, or shave costs"

The software can in fact do none of this. It does however contain automations of a few parts of the process involved in researching and hopefully answering some of these problems. The software is only one part and certainly not the driving factor here... As soon as software starts to provide more than mechanical automations of the parts it is meant to then one is on dangerous ground. Problem formulation, data collection, and other components serve a much larger role here and are more subjective in nature and not handled by the software.

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