Ever wonder why some memes (like jokes, funny pet videos, political rants) successfully propagate on the internet (or in extreme cases, "go viral"), while others just fizzle out? Richard Dawkins, who invented the term "meme" in his 1976 book The Selfish Gene, explained that the propagation of memes was a bit like the propagation of genes: those that could successfully reproduce, and adapt to reproduce better, survived and flourished. CPG Grey takes a modern spin on the concept, now that the Internet is a hyper-efficient vector for "thought-germs".
That's all for the blog for this week. Enjoy your weekend, and we'll be back on Monday.