A double-blind study investigates whether people can distinguish dog food from pâté. Oddly, although the sample identified by 72% of subjects as the worst-tasting was indeed dog food, the subjects were were no better than random at identifying the sample that was actually dog food.
Marginal Revolution: Can people distinguish pâté from dog food?
I can't wait for the book based on this... I presume it will be titled A Gentleman Tasting Dog Food. Not as catchy or visually provocative as A Lady Tasting Tea.
Posted by: J DeLong | May 05, 2009 at 11:46