The Awe of Big Data

What's the connection between the 1972 Blue Marble photograph of the Earth, the Facebook Social Network graph, and Big Data?

Awe. Sha Hwang explains. (via @flowingdata)

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[ESCP Europe]

Hi,

We're running a Big Data event at ESCP Europe Business School in London which we think you might be interested in:

BIG DATA & MARKETING: FROM ANALYTICS TO CREATIVITY
How can a creative approach to big data dramatically improve marketers' understanding of their customers and markets for better results?

Date: 28th June, 2012
Time: 9:30am - 5:00pm
Location: ESCP Europe London campus
Directions: http://bit.ly/IIjukr

The unfathomable amounts of highly sophisticated data produced by consumers and accessible to marketers are increasingly difficult to fully comprehend and exploit. Creativity is key. Marketers must ask creative questions and imagine creative uses to extract the full value of big data.

We bring together experts from the analytics and marketing fields to help identify key opportunities, challenges and best practices, and to formulate creative approaches to exploit the full, untapped potential of big data in marketing. Confirmed Speakers include leading players in data warehousing and business intelligence, online retailing, pharmaceuticals, financial services, marketing analytics, consumer segmentation and profiling and more.

Download the 'Big Data & Marketing' Conference flyer here: http://bit.ly/LzxTON

For more information on the event (including confirmed speakers and how to register your place), or the launch of the Creativity Marketing Centre at ESCP Europe Business School, please click here: http://bit.ly/Mmp9dI