Melbourne's transit operator Metro Trains wanted to create a campaign to get out train safety messages to people who normally wouldn't pay attention to them. They succeeded: this adorably dark PSA (with a song in the style of — but not, as I thought, by — the awesome Of Monsters and Men) was a viral hit, generating more than 35 million views and a worldwide top-10 song on iTunes:
Those Australians certainly have a knack for catchy PSAs. And yet, despite it going viral I nonetheless managed to miss it until it was named Andrew Sullivan's Mental Health Break of the Year.
Watch out for trains this weekend!
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