Ever wonder why some memes (like jokes, funny pet videos, political rants) successfully propagate on the internet (or in extreme cases, "go viral"), while others just fizzle out? Richard Dawkins, who invented the term "meme" in his 1976 book The Selfish Gene, explained that the propagation of memes was a bit like the propagation of genes: those that could successfully reproduce, and adapt to reproduce better, survived and flourished. CPG Grey takes a modern spin on the concept, now that the Internet is a hyper-efficient vector for "thought-germs".
That's all for the blog for this week. Enjoy your weekend, and we'll be back on Monday.
Thanks for this video David. I think that marketers and brands are still yet to fully grasp what exactly makes some content 'go viral'. I think this video does a good job of explaining how not only 'Memes' but great content is able to leverage on our 'emotional hot spots' to encourage us to spread content and help it go viral. The analogy with germs is on point! Thanks again. Cheers.
Posted by: Stephen Sawyerr | March 20, 2017 at 09:32